Thanks to advancements in technology, direct marketing has opened up new avenues—including email marketing, social media advertising and targeted online ads.

Direct marketing database company InfoUSA announces plans to acquire Direct Media, adding to its swath of direct marketing company buyouts.

In this age of transitory media experiences, Quad’s survey revealed that consumers — across all product and service categories and age groups — hold onto direct mail. The reason?

Direct Mail Marketing Guide for Small Businesses Direct mail might be less common nowadays, but it's still a highly effective way to reach customers outside of digital marketing.

Direct marketing, formerly centered on direct mail campaigns, is being revolutionized by the rise of rich media email.

The decision to shut down Globe Direct, which delivers advertising circulars and other promotional materials to households, was made after efforts to restructure the Taunton-based unit or find a ...

Book packager and producer Melcher Media has announced that it is expanding into direct-to-consumer sales, marketing, and printing services. "We're very excited after 30 years in business to be ...

Social media is all about ECRM and targeting, and both of these examples demonstrate that basic principle of direct marketing perfectly. Some people think it went away, but it just got reclassified as ...