The tools leverage ad exposure, customer engagement and purchases in control and test groups to determine incremental lift.

a laser measuring tool can be worth having, and Amazon's Big Spring Sale is a great time to grab one. This Hoto laser measuring tool is going for $30, a savings of 25%, or $10. The tool includes a ...

Here are some good deals on bits, blades, measuring tools, and accessories for all your DIY projects. With so many different sizes and types of hardware, having the right drill or driver bit can ...

However, Bosch is working to simplify the task through its extensive lineup of laser measuring tools. The company offers multiple laser tape measures via its Blaze line, and there are models to ...

And for decades, I just used a tried-and-true measuring tape and did my numbers on a scrap board. Now, however, there are tools like the best laser tape measures that make work faster and more ...

The former two are my quick measurement tools of choice, when you see a product dimension in one of my Hackaday pieces it will have been measured on one of them. The plastic Vernier caliper has ...

The new incrementality tool is currently available to all advertisers as a managed service with plans to launch self-service ...

That's where the TiCal Pro comes in, as it's a three-way caliper measuring tool that also lets you do some wrenching, bottle-opening, nail-pulling, and more. Currently the subject of a Kickstarter ...

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Since online personal-branding efforts are easier to track and measure, you can see how your brand pervades the World Wide Web. Here are five easy-to-use Web tools to help you get a handle on how ...