One of the McDonald's menu items from the 1990s that you probably forgot existed was the McLean Deluxe. This burger was not well received by customers. In response to criticisms about McDonald's ...

In 1991, McDonald's released a low-fat burger called the McLean Deluxe. Commercial: Introducing McLean Deluxe, made with a 91%-fat-free beef patty. Narrator: Ninety-one percent fat free.

McDonald's spent $100 million marketing the Arch Deluxe in 1996. It contained peppered bacon, lettuce, tomato, cheese, onion, ketchup and secret sauce, but failed masssively. The McLean burger was ...

Though McDonald's was loath to credit Sokolof's campaign with the company's reformulations, it introduced the short-lived 91% fat-free McLean Deluxe (developed in partnership with Auburn ...