One of the biggest differences at McDonald's comes down to something most people don’t think about while ordering. In the U.S., many items are made with high-fructose corn syrup, while much of Europe ...

American McDonald’s customers are used to soda machines, drive-thru lanes, and meals built for speed. Beer has never been part of that picture. That is why it surprises many people to learn that in ...

Instead, he will now head up the fast-food chain's European operations. In May, McDonald's appointed Easterbrook, its top executive in the UK and Northern Europe, to the new role of global chief brand ...

Add Yahoo as a preferred source to see more of our stories on Google. Container of McDonald's fries - Lauren Decicca/Getty Images Although McDonald's is an undeniably American institution, the ...

The future requires brands to give up control to consumers, says McDonald’s chief brand and strategy officer Pierre Woreczek. This is a challenge for all brands, but a particular test for a brand as ...