It’s 2025, and the company has announced yet another rebranding—this time, it’s the logo that’s changing. For the uninitiated, Max’s logo previously flaunted the bright blue color.

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Warner Bros Discovery has quietly introduced a new version of the logo for its streaming service Max. The new black replaces the previously used a bright blue and made its first appearance on ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...