The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
‘New-stalgia’ On Demand: How Mattel Links Brands Across Generations
Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...
Gotta print ‘em all: How a Triangle company became the primary US printer of Pokémon cards
To celebrate National Pokémon Day, we look at the high-security North Carolina printer producing the trading cards people can ...
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Mattel creates Super Bowl team-inspired Barbies and toys
one collectible foil card in every deck, and a special Super Bowl Wild Touchdown Rule. The Fisher-Price Little People Collector™ Super Bowl LIX set is $30 and features detailed player figures ...