Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Competitive intelligence (CI) — the act of gathering and analyzing information about your competitors’ reach, audience, and marketing strategies — is increasingly crucial to success in a crowded ...

If you can gain a strong understanding of your competitive landscape and market environment, you can use the gathered intel to benefit your strategy across every area of marketing. Let's look at some ...

For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives ... similar ones on the market is to make a competition grid.

I've seen companies put together competitive intelligence ... can help you to break out of a commodity market. Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus ...