Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

Forbes contributors publish independent expert analyses and insights. Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...