A consumer-driven global economy has forced companies to become more creative than ever when marketing goods and services to consumers. An online international marketing management degree can teach ...

Course description Our MSc International Marketing and Management course is designed for graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of ...

Unlock the potential of SEO, social media, Machine Learning, Generative AI strategies and beyond. Learn how to deliver a digital strategy to drive customer loyalty and stay ahead of your competition.

This introductory course is designed to provide an overview and understanding of the important role of marketing in organizational success in the world of business today. You will be introduced to the ...

In 21 st century, marketing management courses have become essential for the growth of entrepreneurial ventures, business houses, and even service sector to enhance the visibility of products or ...

You may not have previous marketing experience, but have found yourself a manager of marketing staff. Or you may be looking at moving into a management role in the marketing area. If so, Massey’s ...

A study of the decisions required to allocate and manage marketing resources in a competitive business environment. The fourth number of the course code shows the level of the course. For example, in ...

You deserve a positive teaching and learning experience, where you feel part of a supportive community. That’s why most of our postgraduate taught students will enjoy an innovative approach to ...