If you haven't done a competitor positioning assessment recently, you're not alone. It's an element of competitive analysis that is often overlooked. "Too many companies embark on marketing and ...

Many business owners roll their eyes at teamwork, dismissing it as a soft skill or a "feel-good" activity. But a well-organized team is a competitive advantage.

Jimmy Fallon will create a marketing agency and fill it with creative and clever executives in a new NBC competition series ...

With Jimmy Fallon, its late-night show host, NBCUniversal will be launching a marketing/branding competition TV series -- “On Brand With Jimmy Fallon.” The unscripted TV show will see Fallon ...

Anand Mukund Athavale is a renowned tech marketing leader who has perfected the art of interpreting market dynamics and competition to make a lasting impression. Through his strategic insights and ...