Armani never relinquished control over the multibillion-dollar company he created, a key to his enormous success.

And the tactic appears to be working. Fashion expert sounds off on unfortunate truth behind major brands' marketing tactics: 'Hiding in plain sight' first appeared on The Cool Down.

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches ...

Fashion marketing is no longer just about selling clothes; it's about telling a story, forming an emotional connection, and building a reputation that resonates with a specific audience. With so ...

Marketing Plans for Fashion. Small or independent fashion brands need strong marketing plans and strategies in order to gain footing in a saturated industry. Marketing plans for fashion brands ...

Banch Marketing, a Canada-based marketing agency that places a heavy focus on platforms such as TikTok, Facebook, and Google, is offering best-in-class digital marketing services for top clothing ...

Fashion marketing has long been a playground for the avant-garde, but increasingly, a sense of monotony has settled in, leaving creativity to take a backseat to the comfort of the familiar. Luxury ...

Green fashion is giving the fashion industry an eco-makeover. But is green its true color?

Shein is once again the subject of a class-action lawsuit. The ultra-fast-fashion company is being sued by an individual who ...