(There were a couple of professors who liked their definitions better, but they conceded if that sentence was what I took away from their Marketing 101 course, they would be pretty happy.

The following article, 'Branding and Online Consumer Retailing,' was co authored by two of our very best marketing MBA students at The Wharton School, University of Pennsylvania, Andrea Wetzler and ...

Both women were honored by being chosen through a rigorous selective process to be instructors for our undergraduate marketing 101 course. Thus, they not only learned while at Wharton, but also made a ...

This week’s news of Microsoft's acquisition of Nokia's mobile device unit and Samsung's exciting advance of the “smartwatch” category with its Galaxy Gear offers up a Marketing 101 course on ...