4. You've based your ideal market segmentation profile on the small amount of data you have and nothing more Your ideal segmentation may be based on variables and fields that you have not collected ...

An example of a customer need might be a segment of the market requiring low-cost food and drink. A business may set up aiming to meet this need. One reason businesses use market segmentation is ...

For example, everyone needs windows ... whereas some stats are more subjective and rely on focus groups. Unlike the consumer market, segmentation of corporate target audiences is carried out less ...