Brand positioning research gives you valuable insights into market demands and customer behaviors to help you stand out from your competitors. So, how do you go about it? Brand positioning research is ...

A tagline, brand name, or logo are not a position either. Also, choosing a position without first correctly segmenting the market and targeting a specific segment is just a message; it's not a ...

During a significant market downturn marked by the S&P dropping 4% and Apple falling 9%, investment advisors at LifeGold maintained their defensive portfolio positioning while making strategic ...