When Qualcomm signed a $225m front-of-shirt sponsorship deal with Manchester United, the move raised eyebrows. The semiconductor giant – better known for powering smartphones than football teams ...

Carmen True, vice-president of marketing at Qualcomm, explains how the tech company is leveraging the global reach of English Premier League side Manchester United to amplify its Snapdragon brand.

has revitalized iconic historical photographs of Manchester United's legendary stadium, nicknamed "Theatre of Dreams" in connection with Qualcomm Technologies, Inc. ’s sponsorship of the club.

Fixtures listed below: Manchester United v West Ham – MetLife Stadium, New Jersey, 26 July - KO 7pm ... Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

Manchester United reported second-quarter financial ... up 18.5% from the prior year. The Qualcomm jersey deal helped push sponsorship revenue up 9.7%, while retail and merchandise rose 29% ...

We're excited for fans to see these restored images and experience the history of Old Trafford in a whole new light thanks to Qualcomm Technologies’ sponsorship of the club.” “It's fantastic to see ...

Manchester United will play West Ham in New Jersey on July 26 ... The club’s front-of-shirt sponsor is Snapdragon, part of the Qualcomm group, but an additional match to two existing tour ...