Location marketing will suit some brands more than others. By pointing out that a food and beverage business like Starbucks, for example, may have more to gain from location-based promotions than ...

Location-based ad network Thinknear (a division of Telenav) on Monday unveiled its Location Score to help advertisers gauge the accuracy of location data. The Location Score is a 100-point scale (100 ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Mobile leading location-based marketing With mobile consumption growing thanks to the explosion of mobile devices over the years, access to location data is now far more easily available.

Marketing customization based on location data challenges the one-size-fits-all marketing approach widely used across the industry. From local stock availability to locally focused offers and ...

Simply put, social location marketing is the methodology behind the use of social location sharing applications as a marketing channel. Like many of the other social media applications, such as ...

The promise of location-based marketing is real. But before you jump headlong into the practice, it pays to consider three critical factors, according to Amobee's Carl Nawagamuwa.

Location-based marketing outperforms industry averages Geofencing is an extreme version of location-based marketing, and it tends to outperform industry metrics across the board.

Berlin-based location marketing startup Uberall has raised a further $25 million in funding — adding to a $25 million Series B raised earlier this year — and acquired competitor Navads. Terms ...

Use location data to boost engagement, offer more personalized experiences, and build loyalty with users with location based marketing today.