Discover how retired Lakers players shape global marketing as influential brand ambassadors across industries, including ...

Rigorer and Austin Reaves announced the release of his signature AR2 'Monarch' colorway with inspiration from the monarch ...

The Los Angeles Lakers have had some impactful players on the court in their history. However, none have been more impactful, ...

However, one of the people on the inside — Lakers governor Jeanie Buss, who signed off on the deal — had no idea how big and ...

Advertisement This was the Jordan Brand ad that was released hours before the Los Angeles Lakers hosted the Dallas Mavericks Tuesday night, but taking a deeper dive, it was more than just another ad.

Luka Doncic and the Jordan Brand are set to release the LA Lakers star's 4th signature shoe line; the Jordan Luka 4.

Another season is in full swing, and guess who’s making the news? Well, no points for guessing there, LeBron James. The man ...

Jordan Brand will release the Doncic inspired Luka 4 and Luka .77 along with a apparel range inspired by the Slovenian star.

you think about what the Lakers' brand is, it's treating stars like stars. It's Hollywood, it's making the star players bigger than life. And that's what we're going to see with Luka Doncic." ...

Doncic and his shoe sponsor, Jordan Brand, teamed up to buy out the lot at the corner of South Figueroa and West 11th streets — just a walk across the street from the Lakers’ arena — to ...

“You think about what the Lakers brand is — treating stars like stars, it’s Hollywood. It’s making star players bigger than life. That’s what we are going to see with Luka Doncic.

In contrast, the Los Angeles Lakers carry a rich historical legacy, built on a foundation of championship victories and star-studded rosters. This season, despite facing injury challenges, the Lakers ...