Behind the scenes of Lacoste's revival of its new visual identity with the "Life is a Beautiful Sport" campaign.

The update places strong emphasis on typography. Lacoste has unveiled a refreshed visual identity designed to modernise its ...

As the U.S. Open heats up, tennis’s biggest stars are dressed a little differently. Lacoste is temporarily replacing its trademark crocodile logo with a goat, as brand spokesperson Novak Djokovic ...