The new Lacoste footwear models launched in a variety of colors and the Ultra model also features a special Medvedev-branded aesthetic available in some markets. Follow me on Twitter or LinkedIn.

Daniil Medvedev, Arthur Fils, and Grigor Dimitrov helped roll out Lacoste's tennis gear for the 2024 Rolex Paris Masters.

The Russian recently signed a deal with Lacoste to be the clothing brand's on-court sneaker ambassador. He was spotted at the Australian Open with the new AGLT21 tennis shoes, the very pair that ...