Plenty of modern parents want their kids to play with whatever they like. But in ad-world, dolls are for girls, and trucks are for boys.

A new toy commercial for 'Superman' action figures has dropped. Here's why the commercial is a '90s throwback and where to buy the toys.

Gender Stereotypes Reinforced By Music In Kids' Toys Commercials We are used to the idea that imagery and language used in adverts can be used to shape gender norms, but what about music and sound?

Casting a kids musical toy brand, seeking kids 6-9 with tons of fun energy and dance moves to bring this toy to life on screen.

The study also looked into what parents want their kids to learn or discover while playing with their toys and dolls. The most important was that kids learn “how to socialize” (50%).