John F Kennedy in a speech to the Democratic Party, July 1960 New Frontier was originally Kennedy’s campaign slogan. It represented a series of challenges in the USA that he promised to deal with.

In his State of the Union message to the Congress on this date in 1962, President John F. Kennedy re-enforced the reasons ...

Donald Trump and the Marlboro Man are case studies of branding success. When Philip Morris introduced the cowboy on its ads ...

and cabinet meeting , August 5 , 1965. Courtesy: Library of Congress Elected president in 1960, Kennedy had campaigned on an idealistic New Frontier platform. The president believed that by ...