Last week, the PVH-owned brand unveiled its latest collection starring South Korean singer, songwriter and member of K-pop group BTS, Jung Kook. The superstar first made his Calvin Klein debut ...

And when it comes to media exposure, BTS’ Jung Kook is the brand’s lead ambassador. According to Launchmetrics’ Year in Review data analysis, released on Thursday, the K-pop star’s fall 2023 campaign ...

The video description for the campaign shared on YouTube reads, “Jung Kook takes over in Calvin Klein. A global landmark. Documented at Grand Central Station, NYC. Directed by Mert Alas.