In case you missed out on watching most of the recent NBA season, arguably the most popular player emerged as Minnesota Timberwolves Anthony Edwards. Adidas, the company who endorses Edwards, also saw ...

'Generational Greatness' debuts at Grammys as brand turns its focus to women.

The Buick Grand National co-stars alongside NBA star Luka Doncic in a new advertisement for the Luka 3 Jordan basketball shoes. The ad is about 25 seconds long and has gained a good deal of attention ...

His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment. By Michael S. Rosenwald Jim Riswold, a visionary and ...

Cleveland Cavaliers guard Donovan Mitchell is promoting his sixth signature adidas basketball shoe ahead of the upcoming NBA season. As a sign of the times, social media posts are valued more than ...