A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

The new campaign, devoid of any actual cars, instead showcases a vibrant world of diversity, style, and modernity, symbolizing Jaguar's commitment to inclusivity and a progressive vision. Critics, ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Jaguar’s transformation to a high-end luxury brand has started to take shape, with the company revealing its new logos and styling details. The artwork for the relaunched brand comes ahead of a ...

Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team criticising the “playful” looks that don’t speak to the Concept 00’s bold physical presence.

Jaguars Linebacker Ventrell Miller takes a spin with Jaguars Legend Josh Scobee and chops it up about various topics from offseason hobbies to the creative process behind his pregame hype chants.

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap here for more details.