In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...

Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...

Roblox has taken the virtual world by storm. And if your child is a fan, getting them Roblox toys as a gift come Christmas or birthday season is a sure-fire win for any parent. They can assemble the ...

PhatMojo has signed global toy rights to Grow A Garden, the gardening-themed Roblox phenomenon that recently set the highest concurrent player record in video game history. PhatMojo’s upcoming toy ...

A report details 600 brand activations on Roblox across categories including toys and sports, up from around 400 in 2024.

Roblox is a massively popular online game platform that allows you to socialize with a large community and create your own ...

Grab yourself some Roblox music codes and an extra sprinkle of party to your gameplay with this selection of hit songs.

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...