Adding a Christmas touch to its logo reinforces the messaging that it is an essential holiday brand, pulling customers through the door. Sometimes though, like in the case of Google, ...

It’s hard to go wrong with a sneaker design inspired by one of the most enchanting elements of the holiday season, and the Nike Ja 2 ‘Christmas’ does not disappoint.

The store will now simply be called “CTS,” and its modernized logo will no longer include a red sleigh with a green Christmas tree inside.

It's not the first time that eagle-eyed fans have spotted hints of an incoming Christmas ad. John Lewis tweaked its logo last year only days before the retailer released its 2021 festive advert.