News

iSpot.tv users not only can watch the commercial, but see when it last aired (53 minutes ago as of this writing on CNN Tonight); the mood of the commercial which in this case is dubbed ...
TV advertising measurement company iSpot.tv acquired 605, a media and entertainment data and analytics firm founded by AMC Networks CEO Kristin Dolan.
TV analytics firm 605, which was founded by Kristin Dolan before she became CEO of AMC Networks, has been acquired by ad measurement company iSpot.
The TV measurement company’s ad catalog provides transparency for more than 2 million unique creative spots to date across 63,672 brands and 179 industries. This is iSpot’s first-ever MRC ...
TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes ...
The one newcomer on the list was UCB’s Bimzelx, which knocked Intra-Cellular Therapies' Caplyta out of the running as it took ...
iSpot is buying analytics company 605, the latest in a series of moves aimed at controlling the growing marketplace for counting audiences ...
Advanced metrics that tie advertising to business results may help the network prove business value to its brand partners.
iSpot.tv raises $5M, looks to provide better advertising insights by analyzing 35,000 TV commercials by John Cook on October 8, 2013 at 7:00 am ...
NBCUniversal, iSpot.TV and Publicis Media will test new ways of measuring audiences in properties such as the Winter Olympics and Super Bowl ...
iSpot.tv wants to provide brands, agencies, and networks with real-time data about ad campaigns that are running on TV. The company tracks all ads that appear across more than 80 networks in the U ...