Welcome to our resources page on Marketing Management - the fine art of leveraging marketing techniques to drive organizational success. Here you can discover valuable insights on trends, best ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

An important facet of any business plan is the marketing plan. The process of marketing includes finding, understanding and meeting the needs of the customer, as well as building the public awareness ...

Welcome to B2B Marketing. This section will cover the basics of Business to Business Marketing whether you are working with ...

The marketing minor at Saint Louis University's Richard A. Chaifetz School of Business offers business and nonbusiness SLU students exposure to multiple areas in the field of marketing. Students are ...