And square photos are sort of the heritage of Instagram," he said. "But at this point, most of what’s uploaded, both photos and videos, are vertical in their orientation. And it just is a bummer ...

"It's either 4 by 3 in a photo or 9 by 16 in a video, and cropping it down to square is pretty brutal." Instagram spokesperson Christine Pai told the Verge that the company is "testing a vertical ...