In Brief: Avalanche Invests in BigAds: Avalanche blockchain invests $140,000 in in-game advertising network BigAds to advance its technology and expand its influence. Performance-Based Grant ...

Data reveals that while in-game advertising during the Six Nations has delivered a considerable increase in online engagement ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising’s superior performance versus traditional digital channels. The analysis draws ...

The new guide explores how brands can tap into the $11B gaming ad opportunity with immersive formats, smart targeting, and player-first experiences AUSTIN, Texas, June 12, 2025 /PRNewswire/ -- Orange ...

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...

Smadex, a leading AI-driven growth engine for mobile and CTV, has partnered with Anzu to bring performance-driven, clickable, intrinsic in-game ...

SAN FRANCISCO, Oct. 27, 2025 /PRNewswire/ -- Frameplay, an in-game advertising leader, released research with Happydemics demonstrating in-game advertising's superior performance versus traditional ...

The collaboration enables unified performance tracking across streaming, podcasts, and in-game audio channels. Odeeo’s audio ads now benefit from Claritas’ attribution and measurement technology. The ...

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