You can use them to track the fine details also, like how much revenue you get from your Twitter bio. There are many, many ways to track links with UTM codes.

Today, marketers use more creative methods to track traffic and conversions post-iOS14. One of the industry standards is using UTM codes.

UTM codes allow you to determine which element of your online marketing strategy is most useful in getting your target audience to your site.

In order to improve your social media marketing, you constantly need to test different strategies. Here's how you can UTM tracking links to help you.