For your app to stand out from the competition, it’s not only necessary to have a great idea and value proposition. You need to build a rock-solid marketing strategy from start to finish.

Don't just jump into the B2B mobile app market with a concept and a wish; perform a competitive analysis first. Learn how and why to do so.

This makes it vital for marketing of game apps to cater its marketing accordingly, for no one approach will fit all. But where to start; what challenges need to be considered and overcome; and how can ...

What to do if your online Market apps refuse to download is definitely a concern, particularly if you've just paid good money for an app. First, have a little patience.

The post-install event provides app marketers with a tool to correctly optimize app-driven marketing based on actual conversion metrics.

Today, almost all mobile apps are downloaded through Apple's app store on iPhones or the Google Play app store on Android phones.

By targeting each customer as a single market, super apps build a business model that is transforming lives in emerging markets.