Keywords are at the heart of Paid Search (at least in the current SEM environment). Therefore, choosing the right keywords along with implementing the right bidding strategy can have a significant ...

Exact match hasn’t meant ‘exact’ for quite some time but last week Google announced that they are further expanding the broadening of exact match keywords. Exact match keywords may now also start ...

SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » Article Share When you’re just getting started with paid search, exhaustive keyword research usually isn’t necessary.

Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by "Search terms match type" you should see ...

Yesterday, Google announced that in the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share the same meaning as the keyword ...

Google’s latest (though probably not final) dismantling of exact match should be fully rolled out now — Google had said it would be completed by the end of October. The change was a regular topic of ...

Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's ...