Key updates. Google announced these updates to Google Analytics 4: What Google is saying. A Google spokesperson told Search ...

But its limitations have become evident, especially in the past two or three years. Enter Google Analytics 4, the much-anticipated update within the Google Analytics product, announced in October 2020 ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.