The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. Shoppers ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

Are you wondering how to stop overpaying for Google Ads? You're not alone. Many businesses struggle with ad spend that isn't getting the return they expected . Google search ads operate on a ...

PPC accounts are constantly in flux. Between short-term promotions, trying new features, testing, removing poorly converting items, and ongoing management, enough items are changed in the account that ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced ...