The American Girl doll brand is celebrating its 40th anniversary in a big way in 2026. Mattel, Inc. announced in a press release on Wednesday that two book titles celebrating the landmark ...
American Girl’s brand refresh is happening at the perfect time: when Millenial parents who grew up with the dolls are buying toys for their own kids. The moment Pentagram partner Emily Oberman’s ...
The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...
Mattel Marks 40 Years of the American Girl® Brand, Celebrating Every Memory, Every Story, Every Girl
The brand debuts the American Girl Modern Era™ Collection, bringing classic characters into today’s world, and announces new publishing projects. From the very beginning in 1986, American Girl ...
EXCLUSIVE: Participant and Conduit Films have teamed to produce a documentary on the iconic doll line American Girl created by Pleasant Rowland, who has granted film rights to her story and a behind ...
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American Girl’s 2026 Girl of the Year Is Related to One of the Brand’s Most Iconic Dolls
American Girl just announced its 2026 Girl of the Year, and it has moms feeling super nostalgic. Not only is the new doll, Raquel Reyes, related to one of the brand’s most iconic dolls, but ...
Mattel is facing activist pressure from Barington Capital, particularly around its strategy with the Fisher-Price and American Girl brands. The toymaker's CEO, Ynon Kreiz, said Barbie is the ...
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