The returning Twinkles cereal features sweetened corn ... magic elephant character — aptly named Twinkles. A General Mills ...

General Mills revealed a number of new cereals on the way in 2025, and among them is a new one based on the popular kid's series Bluey. The company has made a new lightly sweetened corn cereal ...

The gaming app will contain characters from General Mills? monster cereals just in time for the Halloween season, showcasing an effort to build brand awareness and create a mobile experience for ...

When reporting quarterly results, General Mills spotlighted campaigns for Chex cereal (holiday party mix tin with Peanuts characters), Kelce Mix cereal (with the National Football League’s Kelce ...

In the Kelce household, game day starts with a bowl of a favorite General Mills cereal — even if Jason's the only one replicating the Lucky Charms bite-by-bite play from the last game to help ...

Cereal has been slowly losing favor on US breakfast tables, but General Mills will remain a share leader in the $11 billion market, which continues to be an important category for retailers.