Artificial intelligence (AI)-powered mobile ad-tech platform AppLovin ($APP) saw its stock surge 6.5% in Friday’s extended ...

Guest If Nintendo can bring the same level of innovation to its game monetization strategy as it does its gameplay experience, this deal could create a new template for how mobile games and ...

Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without ...

Finally, new, advanced user analytics capabilities are available to help game publishers optimize their in-app advertising strategies even further. For example, by analyzing data on how users interact ...

This Deep Dive Special, produced by PubMatic in partnership with ExchangeWire, explores the opportunity of in-game mobile advertising.

AppsFlyer today released its State of Gaming App Marketing for 2023, an in-depth report on key gaming trends for app developers, marketers and game st ...

Navigating the challenges Traditionally, mobile in-game advertising has been hampered by a perception that gaming environments are NSFB (Not Safe For Brands). Yet, mobile in-game advertising is ...

How will in-game advertising change as Google, Facebook, Snap and Apple level up? Several forces are bringing mobile-first companies into gaming in a bigger way this year, potentially creating new ...

There are other modifications to the App Review Guidelines including a few very narrow exceptions to the requirements that developers use In-App Purchases, but it’s clear from the changes that the ...

The game industry is often a step or two ahead of others in terms of advertising sophistication, so naturally 2018 will be the year the rest of the advertiser community gravitates to it.