Many vendors are using freemium software to attract and retain users with the hope they can get them to pay for premium versions afterwards. Microsoft has released a new and free Windows 10 app that ...

It’s more than just a clever portmanteau: “Freemium” is a popular trend for tech software that’s been around for years, and it’s only been gathering steam. Think about any app or program you’ve seen ...

Editor’s note: Jules Maltz is a general partner at IVP and focuses on later-stage venture investments in rapidly-growing Internet and software companies. Follow him on Twitter. Daniel Barney is a ...

Freemium is a business model where basic services or features are offered for free, while premium services come with a cost. This approach aims to attract a large user base quickly, allowing you to ...