The Jumpman first landed on a shoe 30 years ago, but a near-coup and an internal struggle at Nike almost prevented Michael Jordan's iconic logo from reaching fruition.

Since 1988, Michael Jordan's soaring silhouette has been the gold standard for athlete logos, but the innovation hasn't slowed in its wake. (1:41) Eric Woodyard Jul 21, 2020, 10:05 AM ET ...

A crunchy “Flamin’ Hot” Cheeto that happens to be shaped like NBA superstar Michael Jordan’s “Jumpman” logo is up for auction at the Goldin auction house’s website.