Attention for digital platforms and mobile devices is fragmented. Advertisers must contend with this new complexity to ensure the effectiveness ... we were able to support key marketing principles ...

The multiple categories that are typically included in this arrangement include video production costs, marketing ... deal with the new business realities that exist in the age of the Internet.

In the age of AI, large data sets – like the treasure ... In this white paper from Veeva Systems, Navigating Customer Data Fragmentation in Biopharma, discover the costs of fragmented data ...

Before embarking on the journey to create a data-driven marketing strategy, it’s essential to understand that working with ...

Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.

Land fragmentation is a significant issue in Pakistan, where agricultural land is divided into smaller and smaller plots over generations. In Punjab, the most agriculturally productive region of ...

Businesses today can’t afford to take a piecemeal approach to their online activities. A unified digital strategy is ...

To advance responsible behavior, a new diplomatic strategy is essential. This strategy would accept fragmentation and set three goals. The first goal would make a more compelling case for the norms of ...

we do invest in performance marketing but what yields us the most return in the long term are insights-driven brand-building initiatives. Has the fragmentation of media and the emergence of new ...

In such a fragmented and diverse landscape, choosing the best adverts by decade becomes quite a challenging task. So to draw up our list, we consulted with design experts, ad creatives, and marketing ...

All with a little help from new AI capabilities. Data is indeed the new oil, and is driving decision-making. Indian marketing agencies ... transforming fragmented insights into one cohesive ...

If you’re reading this and thinking That’s me, you could be suffering from fragmented attention ... improve products and services and to build new products and services based on user ...