Ford is trying to hit the reset button on pricing, promising a new wave of […] ...

Ford says it will invest $5 billion to pursue more affordable electric vehicles, starting with what it describes as a midsize ...

After the midsize electric pickup, Ford is preparing to introduce several new affordable multi-powertrain vehicles, including SUVs and sedans ...

Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

These affordable models will wear new nameplates and pack a variety of powertrains, from gas engines to electric motors.

Ford Motor is changing directions in its commercial van offering. It will kill a planned electric model and offer "affordable ...

As a result, Ford has decided to transition the F-150 Lightning from a full-battery-electric powertrain to an extended-range ...

Dearborn is doubling down on affordable vehicles, even it if means keeping them gas-powered.

Ford once predicted it would sell 150,000 electric pickups each year. Instead, it recorded another multi-billion-dollar loss in 2025.