TALLAHASSEE, Fla. (WCTV/Gray Florida Capital Bureau) - Tourism numbers are down in Florida for the second straight quarter, according to new data. In the first quarter of 2026, Florida saw a 2% drop ...

Domestic, overseas and Canadian travel into the state were all slightly down in the April through June period, compared to the same period a year earlier.

The Florida tourism industry continues its pattern of sustained growth in visitation. In the third quarter of 2025, the state welcomed an estimated 34.3 million travelers, reflecting a continued ...

TALLAHASSEE — U.S. travelers continue to bolster Florida’s tourism industry, while the state hopes to make up for a decline in Canadian visitors by drawing people from other countries. Visit Florida ...

TALLAHASSEE — Tourism numbers in Florida dipped for a second consecutive quarter amid lingering inflationary conditions and a backlash from Canadian visitors over President Donald Trump’s rhetoric and ...

Florida posted a slight increase in tourism during the third quarter of 2025 from a year earlier, even as Canadians continued to back off on travel to the U.S. Visit Florida estimated 34.339 million ...

Florida posted a slight increase in tourism during the third quarter of 2025 from a year earlier, even as Canadians continued to back off on travel to the U.S. "New data just released from ...

Tourism volume dropped 1.4 percent during the first half of the year. Agency officials are shifting to a year-round marketing ...

ORLANDO, Fla. — Florida’s tourism industry generated a record-breaking $133.6 billion in economic impact in 2024, according to a study by Visit Florida. Out-of-state visitors spent $134.9 billion last ...