I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Learn how to build a powerful business dashboard for your Facebook Ads in Google Data Studio in 9 easy steps.

Do Facebook ads work? Of course they do, says company global marketing head Carolyn Everson. "The biggest myth is that Facebook ads don't work," she said today, reiterating Mark Zuckerberg's ...

Rules for Creating Facebook Ads. With hundreds of millions of people actively using Facebook for both business and pleasure, there's no denying that the platform has the potential to reach a lot ...

Ads can be tailored down to granular details – like whether you got engaged recently, are interested in organic food, or share characteristics with people who bought a BMW ...

There are several ways to evaluate where your media budget should go between Google Ads and Facebook Ads. Here's what to think about and calculate.

Meta updated the “Why am I seeing this ad?” feature to show what activity led to a targeted ad, but the exact data Meta holds on users remains vague.

Of course, with great targeting power comes great responsibility. Facebook ads are far from beginner-friendly, and the huge range of ad options make it tough for newbies to get started. To some ...