In fact, over 80% of respondents in a survey of the top 100 grossing mobile ... top app-install ad products and pricing models offered by the leading advertising platforms, including Facebook ...

With Facebook?s mobile app install ads gaining traction, the social network is enhancing the offering to enable marketers to better target their campaigns and improve results. With the new ...

Content referral In the face of the growing competition, Facebook is doubling down on app install ads, last month introducing new capabilities enabling developers to use deep links in mobile app ads ...

one of which is aimed squarely at a key source of Facebook's mobile ad revenue. Advertisers on Snapchat will now have access to goal-based bidding for app install ads, an industry term that means ...

It also will allow Facebook to expand the reach of its mobile app install ads, which have become a huge chunk of its multi-billion dollar mobile ad business running only on Facebook's mobile site ...

It wants sites to stop serving those annoying, sometimes full-page app install ads when users click from a mobile search result to a website. The blog post reads: "Sometimes a user may tap on a ...