Facebook lead ads are a powerful way to generate leads at a great cost. Since I launched our lead ad program, we are seeing great results in lowering our acquisition costs compared to other search ...

Remember how excited Facebook marketers got when Facebook introduced calls to action such as "sign up" to its link ads? Lead ads take the whole thing a step further, allowing users to sign up for ...

Here's the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads.

Lead gen ads aren’t just for lead gen companies anymore. Here are seven ideas for using Facebook lead gen ads for companies that don’t generate leads.

Start leveraging lead acquisition in your Facebook ad campaigns. These six strategies can help you set up Facebook Lead Ads that bring in conversions.

A couple weeks back, I presented some new data around Facebook Lead Ads at Mobile Monkey’s 2019 Facebook Ads Virtual Summit. Facebook advertisers have two main options when running lead gen ...

Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram.