Dive Insight: Lead ads make it easy for B2C and B2B companies alike to collect lead information, and several months ago Facebook launched its Lead ad unit designed specifically for lead gen and ...

If you think that Facebook is just a social network that can help you find your long-lost friends, think again. Brian Rice, CEO of direct marketing first Red Clay Media, said last week at NCDM that he ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with tailored objectives and ad formats like videos and Stories.