With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

App-install ads, which enable easy downloading, are an effective means of getting this done, which is why it’s no surprise Google has thrown its hat into the ring, following Twitter’s announcement to ...

Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads.

Facebook itself has been running app install ads since 2012 and Peck said they've "contributed greatly" to its $5.1 billion of mobile advertising revenue in the past year.

COO Sheryl Sandberg provided some numbers to support Zuckerberg's assertion. She said 3,800 developers used the mobile app install ads to drive a total of 25 million downloads across both the App ...

Already Facebook, Twitter, Yahoo, and Apple have ad platforms that enable app-install ads, and they’re generating quite a bit of cash. App-install ads accounted for $1.67 billion in ad spending ...

With a new service, Facebook Strategic Preferred Marketing Developer (sPMD) Spruce Media wants to help marketers go beyond just installs to driving more e-commerce through app install ads. To that ...

Twitter is counting on app install ads to be the moneymaker they’ve proven for Facebook, helping drive the social network’s impressive mobile ad growth.

Meta is gearing up to debut a new type of Facebook ads that will allow users in the European Union to download apps without having to visit their mobile platform's app store, according to The Verge.

App-install ads have been a huge revenue driver for Facebook and Google, the Alphabet subsidiary. Now, Apple might want in on the action. Bloomberg reports that Apple has put together a team to ...

Twitter Inc began rolling out app-install ads globally on Monday, expanding a mobile advertising format that has proven successful on rival platforms such as Facebook.