In conversations with AdExchanger, Facebook observers place bets on if and when Facebook will launch an ad net – and if so, what it should/could/will look like. Near-Term Priorities Don’t Favor an Ad ...

Next week at f8, Facebook will unveil Facebook Audience Network, its mobile ad network that will let developers target both standard banners and custom ad units with Facebook's vast trove of ...

At its F8 developers conference, Facebook fulfilled expectations and announced a mobile ad network that will allow brands to advertise on third-party apps using the social network’s data. The ...

There’s been a lot of talk about about how a Facebook Exchange or a Facebook ad network will benefit buy-side interests looking for reach, frequency and better performance. But, what about publishers ...

After announcing its mobile ad network at f8 in April, Facebook today officially launched “Audience Network” and started letting any advertiser buy any third-party app host ads powered by its ...

The social media site said all publishers and developers would be able to use the network, which monetizes apps by showing Facebook ads to users, after it had optimized it to improve performance.

For years, advertisers have been wondering when Facebook would create its own ad network like Google's AdSense, which syndicates ads across thousands of websites. Google grossed more than $10 ...

Facebook ads have just begun showing up alongside game content on Zynga.com, TechCrunch reports. This marks the first instance of Facebook "ads" showing up outside of the social network itself ...

Facebook’s advertising network is already a multi-billion-dollar business, but a subtle change to the social-media giant’s advertising strategy promises to throw some more gasoline on it. Now ...

Maybe the third time's a charm. Facebook is again conducting a test of running ads in other companies' mobile apps, in another sign that the social network could be mulling a wider advertising ...

Facebook's Audience Network is expanding Facebook's influence in the marketing business and posing a new threat to Google.

Facebook's ad network expands, providing new opportunities for businesses to reach targeted audiences effectively.