Question for you, how do you increase sales when your product is a mobile app? The answer is easy. Online advertising is the simplest and most effective way to boost mobile app sales. When it ...

Meta, the parent company of Facebook, WhatsApp, Oculus, and Instagram, plans to challenge Google and Apple's app store dominance by allowing direct Android app downloads through Facebook ads in ...

Breaking the Mold: Meta's Plan to Enable App Downloads via Facebook Ads Investigate the impact of Meta's direct app download initiative on the app distribution landscape, the potential benefits ...

Meta is gearing up to debut a new type of Facebook ads that will allow users in the European Union to download apps without having to visit their mobile platform's app store, according to The Verge.

Nonetheless, Meta seems convinced that hosting Android apps directly on Facebook will lead to higher conversion rates for app install ads.

Facebook app install ads were the star of Facebook's earnings call today. Sheryl Sandberg said 3800 developers, including 40% of the top 100 iOS app developers, used the ads to drive over 25 ...

Facebook's Deb Liu discusses the surge in app downloads and its impact on user engagement and growth.

Facebook’s first app install ads were ugly and vague, but proved developers would pay it for downloads The social network’s relationship with developers had become strained, though, after ...

App-Install Ads – The Basics An app-install ad is a mobile ad unit that directs the user to download a mobile app from an app store. You are likely to see ads like these every time you check ...